Learn what is AMA and what makes our chapter special
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What is AMA?

In 1953, Neil Borden transformed the business world when he articulated the strategy of “Marketing Mix” in his AMA presidential address. Borden was just one of many AMA leaders who were not satisfied with existing best practices. These thought leaders sought answers for the future that would propel business growth and elevate the role of marketing.

Today, the AMA leads an unparalleled discussion on marketing excellence. Continuing in the tradition of Borden and so many others, the AMA offers differentiated content that focuses on the tension between Best Versus Next Practices™.

With content coming from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a robust perspective that understands marketer are expected to provide both solutions for today and solutions for tomorrow.

No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful.

About Our AMA Chapter

Edinburg AMA

The American Marketing Association – Edinburg Chapter. We are proud to represent the Rio Grande Valley in South Texas. We help students at The University of Texas at Rio Grande Valley (UTRGV) gain marketing experience outside of the classroom. We focus on building our students by helping them obtain real-life marketing experience as well help the community with the skills they have learned through the classroom and their personal experience.

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